Flexible and scalable commercial leadership for life sciences, medical device, diagnostics, and healthcare technology
CBM Group founder Colleen Burns translates the direction of a company CEO and helps companies go-to-market and grow faster by serving as a Fractional C-Suite executive who provides marketing, business development leadership and strategy, KPIs, hiring excellence, and management of all partners to get goals met.
What is a Fractional C-Suite Executive?
A fractional C-Suite officer is a part-time executive who builds an organization’s GTM strategy, runs the marketing or BD team, and is responsible for all outcomes. A fractional officer is part of the company leadership team, understands the goals and objectives of the organization, determines what has been successful in the past, and creates a comprehensive strategy and implementation plan to achieve goals. A fractional officer brings to the table a proven marketing and BD framework and process to deliver predictable results and provide an organization senior-level experience without the full-time cost.
What are CBM Group’s Fractional C-Suite Services?
Half Day Consult
With a couple of weeks of prep via email and a 4-5 hour session together, CBM Group will put together the essential next steps for your business.
Delivery includes immediate marketing punch list, brand and messaging audit, marketing and systems audit, a 6 month marketing overview and execution plan
Fractional C-Suite Executive
CBM Group will deliver a comprehensive strategy after 30 days working together that includes prioritized targets, campaigns and initiatives and will work with your team to execute the strategy and measure KPIs quarterly. Delivery includes:
Strategy: Translate CEO’s vision into a marketing strategy based on business goals and objectives
Campaigns: Builds a go-to-market strategy that prioritizes high-impact campaigns
Leadership: Provides leadership and coaching and is responsible for overseeing day-to-day activities
Results: Ongoing campaign optimization and KPIs
Talent: Assists in finding, interviewing, and managing qualified talent to implement marketing strategy (FTEs, agencies and contractor support)
Problem solving: Continually innovate ways to reach goals despite roadblocks
Ongoing Business Advisor
With check ins every other week, your team will stay on track and campaigns will continually improve. Delivery includes:
Strategy: Provide strategic leadership and guidance to the teams implementing sales and marketing campaigns
Leadership: Provides leadership and coaching to department
Results: Unlimited email support and communication with the team to deliver on mutually agreed upon KPIs
CBM GROUP TESTIMONIALS
"Thanks again to CBM Group– the work you’re doing to elevate our sales materials looks great and got rave reviews at our launch meeting this week from our sales team and customers alike."
- Global Strategic Lead, Diagnostics, Thermo Fisher Scientific
"Our team learned a ton about branding, PR & media relations through working with Colleen. We’re excited to implement the ideas presented into action."
- Founder and CEO, Lucira Health
“The BD team hires you made are exceptional. They fit well into our culture and are opening important new doors for us to accelerate our growth.”
- President, Syneos Health Commerical
“You have built us a high performing marketing engine to achieve double digit growth. We are the fastest growing division in the company.”
- President, Abbott Point of Care
"Colleen Burns is a true gem and invaluable marketing and branding professional. Most branding / advertising people have 1 of 3 skills: (1) creative or design abilities (2) strategic competency or (3) pleasant to work with. Many people have the first, and some have the second or the third. But Colleen is one of a rare breed who has all 3. She is also very understanding of the complex business requirements that go into any decision."
- Operating Partner, Data Collective (Venture Capital Fund)
“ You have made good sales hires for our team who can grow with us. ”
-President, North America Commercial, Veeva Systems
