Leaders from Boston Scientific, OraSure and More Discuss How Marketing Can Support Sales

What can marketing professionals do to really move the needle and be a true business partner? What contributions and actions create an environment of mutual respect? How can marketing communicate the research, rigor and reasons behind how decisions are made, so sales professionals can maximize the strategies, tools, programs and tactics that are created to ensure their success?  

I hosted a panel with four leaders who have seen the territory from both sides and offer their insights and best practices on optimizing the collaboration between sales and marketing.